“Live naturally and choose wool” – Initiated by HRH Prince of Wales in October 2008 to draw attention to the plummeting value of wool and the longterm consequence of diminishing numbers of sheep in the natural environment, The Campaign for Wool raises awareness of the value of wool globally, not only within the UK.
White Cloud is delighted to be an official partner in The Campaign for Wool and supplies the only wool duvets with a Woolmark manufacturing number and genuine Allergy certification. Founded in 2005, after personal experience of the health benefits of sleeping with wool, seven years later White Cloud continues to believe in the long term importance of supplying high quality products.
Wool Week runs from 8th-15th October and this year the London highlight will be the wrapping of Harvey Nichols in giant coloured knitting yarn (the wool having been donated by farmers and manufacturers, including White Cloud) and finished with a pair of giant knitting needles. Following on from the success of sheep grazing in Savile Row, it will be a dramatic focus for the Campaign, which goes from strength to strength.