Consistency in uncertain times!


After a break of far too long, attention is now turning to Blog commitments as this is an opportunity for us to share with you some White Cloud news. We had a highly successful show at Burghley Horse Trials and were flattered to be complimented on our stand and the quality of our products. It was our first opportunity to show off our new wool blanket collection and also the natural lanolin skincare range. It was a great event and very heartening to meet so many friendly and interested customers.

We are delighted to say that we now have a number of shops stocking White Cloud wool pillows, wool duvets, wool underblankets and wool blankets– take a look at the list on our website for more details. If you know of a family run independent shop or hotel where our products would fit in, please do let us know!

Like most other businesses, this year has been quite a challenge – it has meant some serious discussion about stock ordering, pricing etc but at White Cloud we have concluded that we have a completely unique range of wool products, not available anywhere else, and that we will continue to stand firm and continue to stock only the highest quality New Zealand manufactured products. A plunging £ has made importing costs very expensive, but we feel that New Zealand wool still continues to be second to none and we will be maintaining our commitment to stock these completely unique products.

There are now lots of alternative wool duvets on the market, but often, on closer inspection, these are manufactured off shore and often in China. It is essential to question provenance carefully as some cheaper competitive products contain inferior wool which “sheds” and starts coming through the cotton covering. This has resulted in them being sold with a polypropelene “liner” inside the outer cover which completely defeats the purpose.

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