Category Archives: What The Papers Say – Press Cuttings

Don’t count sheep to sleep in peace…. get woollen bedding

In The Times today (20.09.13) is an article explaining the virtues of wool bedding.  In a study conducted by The University of Sydney, eight volunteers slept in and on wool, cotton and synthetic sleepwear and bedding at three different temperatures.  Wool produced a longer and deeper sleep compared with the other fibres, particularly at higher temperatures. White Cloud has been … Read the full article here >

The Wool Lab – Wool Sourcing Directory for Interior Designers

Following on from the Campaign for Wool’s Wool House exhibition earlier this year, Woolmark has introduced The Wool Lab Interiors, a seasonal guide to the newest and most interesting applications of wool in interior design.  The advantages of wool as an interior material are well documented – softness, moisture absorption, sound and heat insulation and sustainability, to name a few … Read the full article here >

Delicious Duvets – choose a good one and improve your health

An opportunity to share a recent piece that appeared in Deco Magazine, extolling the virtues of good quality bedding and why it is always worth investing just a little more…. White Cloud was started by Guy and Caroline in 2005, following their own personal experience as to the difference sleeping with wool made to their eldest son, Sebastian, in New … Read the full article here >